So I thought it was a giant sombrero and some visitor thought it’d be an easy way to get gullible Texans over to see whatever it was they were selling, but it turns out that this:
is actually a Solar Saucer. Obviously I needed to know what www.solarsaucer.com is as soon as I got home, so at 2 am I was up exploring the Solar Saucer. Lesson: giant light-up sombrero-saucers are excellent at attracting attention. The real lesson you can take from that? If you can, build a product that sells itself. The whole point of the Solar Saucer is that it’s powered entirely by the sun, so if you have a giant object sitting in a parking lot at night showing how it is displaying light that’s been stored throughout the day, the product really sells itself.We also went to Moby’s CD release party at Vice, which is sponsored by MetroMix LA. Like Amoeba, I can’t help but wonder why a Los Angeles newspaper wants to advertise so heavily in Austin, but it must be indicative of two things: 1) that they have to promote at the big music events not because of the city, but because of the people that will be there who actually do live or visit LA; and 2) that Austin is a really happening place to be if LA has to advertise here!
Solar Saucer
Published March 15, 2008 Advertising , Branding , Lyssa Myska Allen , Music Festival , On the Streets , Parties , SXSW2008 2 CommentsTags: amoeba, metromix la, moby, solar saucer





The Solar Saucer is a mean machine.
Thanks to Scotty and Kim for beaming us up!!
and to Sustainable Waves for the hookup!
“–anybody got a 5pin midi cable?”
$MR DJ HornSolo
Try as they might to figure out why we are doing it, the real reason is because we can…
Never did find that midi cable, but I did find some bad ass musicians in Austin, Randy the Sax man and Web Star made my whole trip.
check out the footage on youtube.
http://youtube.com/watch?v=Ha0Bgbd-q8A
From the giant sombrero,
see you at LIB