Throughout SXSW Interactive fest, every panel is hosted on Meebo or accepting questions with Twitter. At an interactive festival where 50% of the discussion is social media, the presence of these social tools is a given. It’s been interesting to read the Meebo chat rooms from panel to panel and also great looking back at discussions on panels I couldn’t catch. The increased use of these tools during real life events does have it highs and lows.On the plus side it makes it a lot easier to communicate with anyone and everyone in an instant. Whether it’s sharing ideas, giving feedback, asking questions, or making snide comments about a panel (saw that a lot)…its all instant gratification for what one is looking for at that moment. People are able to establish connections with peers that share their same interests and professions, which also allows networking through your fingertips during industry events. The downside I see is using these tools during public forums can be distracting and rude to the speakers—we aren’t giving the respect to these speakers that they deserve for sharing their time and knowledge. With all the social tools abounding, of course they will be used more and more in this way. However, I believe people will still crave human, in-person connections and discussions, in which the transparency that was established in the digital world will and can still be there.
SXSW is an Austin event. And Door Number 3 is an Austin advertising agency. We're interested in how new ideas in advertising, media and branding will be presented during these 9 quick days. From inside the lecture halls where top specialists present their thoughts, to out on the streets where advertising is put to the test on tens of thousands of festival-goers. We'll be there with the complete coverage, reports, photos, editorials, and perhaps some tricks on how to sneak into a few sweet afterparties.
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