Door Number 3 Endorses Moby

Say what you will about musician/DJ/composer Moby. He got a lot of flak for licensing just about every track off of his wildly popular Play album. His vegan lifestyle and his opinionated essays have had him labeled as a blowhard and a preachy leftist.

Moby gave an intimate interview at a joint Interactive/Film panel and he came across as extremely affable, humble individual (a luxury, maybe, having made tons of money). What I was most excited to hear about was his new website/venture, Mobygratis.com. Basically it’s a resource for independent and student filmmakers where they can download original Moby music for free to use in their films. And if any of the films down the road make any kind of profit, a portion of the proceeds go to Moby’s favorite non-profit (and a local Door Number 3 client): The Humane Society.

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SXSW is an Austin event. And Door Number 3 is an Austin advertising agency. We're interested in how new ideas in advertising, media and branding will be presented during these 9 quick days. From inside the lecture halls where top specialists present their thoughts, to out on the streets where advertising is put to the test on tens of thousands of festival-goers. We'll be there with the complete coverage, reports, photos, editorials, and perhaps some tricks on how to sneak into a few sweet afterparties.

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