Geico Promotional Candle Holder?

Edging out those fingerless blogging gloves as the weirdest schwag so far is this lovely, vaguely Geico Caveman-branded promotional votive candle holder from the Geico party downtown. It holds five small candles in an array of neutral colors sure to complement your cave, your thatched hut or even your apartment (if you’ve evolved past the hunter/gatherer stage.) The package also thoughtfully included a box of tumbled pebbles, presumably to decorate your candle holder with a tasteful, mellow precambrian vibe. This is part of Gieco’s campaign, an ironic web-dating/ social networking site which allows you to turn your photo into a caveman, thus fulfilling all the promises of Web 2.0.

At the launch party, I declined to have my photo taken with the Geico Caveman, but he wasn’t shy about giving hugs and kisses to the ladies. Though I am convinced that social networking websites are here to stay, I’m not entirely convinced the world really needs one that caters to the cavemen set. There are a lot of lessons the advertising community can learn from the Geico Caveman campaign. But there is big lesson I can vouch for: no one wants to lug a candle holder and a box of rocks around SXSW. Next time stick with a coozie.



2 Responses to “Geico Promotional Candle Holder?”

  1. 1 Joe March 13, 2008 at 12:53 pm

    On the other hand…you just blogged about it 🙂

  2. 2 Peter Corbett March 25, 2008 at 1:02 am

    Come on Anthony! If you’re going to blog about it with lugged-candle pic included, you might as well create a morph and share it with us! 🙂


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SXSW is an Austin event. And Door Number 3 is an Austin advertising agency. We're interested in how new ideas in advertising, media and branding will be presented during these 9 quick days. From inside the lecture halls where top specialists present their thoughts, to out on the streets where advertising is put to the test on tens of thousands of festival-goers. We'll be there with the complete coverage, reports, photos, editorials, and perhaps some tricks on how to sneak into a few sweet afterparties.

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