On The Streets of the Music Fest

We started the day thinking we’d get to Fader/Levi’s Fort first and move from there, but we arrived at the place to a line stretching down the entire block and a little around the corner.faderline.jpg

That’s some clout. There was also a huge Levi’s sign on the side of the building, but everyone there seemed to know that they were on the list, so word about this event must have spread quickly. The Dentyne Ice girls passed out full packs of gum with music cards on the inside, which was convenient.We headed over to Emo’s for the Force Field PR & Terrorbird Media party, where I saw some brilliant branding: the Emo’s over-21 stamp was the Terrorbird logo!


Also pretty smart was Amoeba Music’s plastic bags:bag.jpg

They were empty, but people who had been carrying around all the random swag stuffed those other companies’ stuff into their Amoeba Bag and advertised for Amoeba all day.After a walk down 6th Street—with a stop into the Pirate Elvis party with a make-your-own-peanut-butter-sandwich station and free pirate eye patches—we ultimately were lured into Buffalo Billiards Bar by two giant blow-up bottles of Sauza tequila.buffbill.jpg

Inside, we found Austin radio station 101X and some other sponsors had turned this little area of Buffalo Billiards into a sort of lounge, where we scored free shot glasses on a string (handy!) and played Austin Sound’s setup of Rock Band. We ended up staying there, playing Rock Band for 45 minutes before we had to go home.


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SXSW is an Austin event. And Door Number 3 is an Austin advertising agency. We're interested in how new ideas in advertising, media and branding will be presented during these 9 quick days. From inside the lecture halls where top specialists present their thoughts, to out on the streets where advertising is put to the test on tens of thousands of festival-goers. We'll be there with the complete coverage, reports, photos, editorials, and perhaps some tricks on how to sneak into a few sweet afterparties.

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