We started the day thinking we’d get to Fader/Levi’s Fort first and move from there, but we arrived at the place to a line stretching down the entire block and a little around the corner.
That’s some clout. There was also a huge Levi’s sign on the side of the building, but everyone there seemed to know that they were on the list, so word about this event must have spread quickly. The Dentyne Ice girls passed out full packs of gum with music cards on the inside, which was convenient.We headed over to Emo’s for the Force Field PR & Terrorbird Media party, where I saw some brilliant branding: the Emo’s over-21 stamp was the Terrorbird logo!
Also pretty smart was Amoeba Music’s plastic bags:
They were empty, but people who had been carrying around all the random swag stuffed those other companies’ stuff into their Amoeba Bag and advertised for Amoeba all day.After a walk down 6th Street—with a stop into the Pirate Elvis party with a make-your-own-peanut-butter-sandwich station and free pirate eye patches—we ultimately were lured into Buffalo Billiards Bar by two giant blow-up bottles of Sauza tequila.
Inside, we found Austin radio station 101X and some other sponsors had turned this little area of Buffalo Billiards into a sort of lounge, where we scored free shot glasses on a string (handy!) and played Austin Sound’s setup of Rock Band. We ended up staying there, playing Rock Band for 45 minutes before we had to go home.