I don’t remember seeing one Guitar Hero or Rock Band setup at all last year, but this time around it seems you can’t throw a free swag bag without hitting somebody holding one of those plastic instruments. They’re all over the convention center, particularly the trade show areas. It’s smart thinking. These are fun, interactive games. People love playing them. Wrap around your branding and it’s a win-win situation.
SXSW is an Austin event. And Door Number 3 is an Austin advertising agency. We're interested in how new ideas in advertising, media and branding will be presented during these 9 quick days. From inside the lecture halls where top specialists present their thoughts, to out on the streets where advertising is put to the test on tens of thousands of festival-goers. We'll be there with the complete coverage, reports, photos, editorials, and perhaps some tricks on how to sneak into a few sweet afterparties.
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