Swag Attack!

Thursday Afternoon: Swag Stats

Skateboards: 1
T-shirts: 6 – three unwearable large men’s shirts, three small and cute women’s shirts
Bags: 3
CDs: 6
Necklaces: 1
Stuffed animals: 1
Books: 2
Monitor Headphones: 1

The Alternative Press party at Speakeasy’s Terrace 59 turned out to the be the swag bag of the festival so far.

altpress.jpg

You know it’s going be good when the ads for the event say “open bar, free food, swag bag.” Walking down the street holding a skateboard (no wheels) and carrying a nice zip-top bag stuffed with crazy things garnered us a lot of attention. As far as branding goes, the Skelanimals brand put tons of good stuff in there, including the skateboard, which made me want to visit online and check them out. I’m not into the company’s products, but because they put so much good, unique stuff in an already good swag bag, I like the company.Next stop was the Filter Magazine party at Cedar Street, because my friend said they had cute shirts last year.Co-sponsored by American Rag, they had cute shirts this year too. Then we hit up The Great ’08 Tailgate at Cedar Door, where we got a bag filled with good stuff. I really liked the logo for the event, and they did a good job of using it on everything—even the cups for drinks! Finally someone wised up to branding the actual vessel out of which you drink!

beer.jpg

At the tables, there were just piles and piles of cards advertising CD releases, parties, music companies, etc.table.jpg

My first reaction was, “this is stupid! That’s horrible branding.” But then I realized that I sat down at the table and flipped through every single one of those cards—and then decided that they were stupid and horribly branded.

Fader Fort Report: Still lines around the corner. We’re never getting in.

Advertisements

0 Responses to “Swag Attack!”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




SXSW is an Austin event. And Door Number 3 is an Austin advertising agency. We're interested in how new ideas in advertising, media and branding will be presented during these 9 quick days. From inside the lecture halls where top specialists present their thoughts, to out on the streets where advertising is put to the test on tens of thousands of festival-goers. We'll be there with the complete coverage, reports, photos, editorials, and perhaps some tricks on how to sneak into a few sweet afterparties.

Door Number 3

RSS Subscribe

Share this Blog

AddThis Social Bookmark Button

Got a scoop?

Send Bryan an email.

Join Our List

Want to receive fun, informative content throughout the year that make you a better-informed and more likable person? Email us and we'll put you on our list.

Live SXSW Flickr Feed

Vagabon SXSW

Chain of Flowers

Dardust SXSW

More Photos

%d bloggers like this: