Thursday, March 13

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Quote of the Day – Bleu LiverpoolRelocating from Boston, Bleu Liverpool is a music fan and photographer on the side. She’s lived in Austin for seven years, and this is her second year at SXSW, where she’s working as a street team member for Soundcheck magazine. Here’s what she had to say about the branding of SXSW.

What are you excited about this year? All of the music. I’m trying to see Devotcha, Mothfight, Ponytail, Ecstatic Sunshine and other local bands. I really want to support all the great bands that are from Austin. Back in Boston, there’s just way too much pretentiousness there, and that’s one thing I really don’t feel in Austin. Austinites and bands are very amiable.

What products have you seen so far?

I’ve been looking out for a lot of movie and music posters, stuff like In Dreams. I was impressed with the Mess with Texas flyer, too.

Do you think street marketing works?

I think it works in cities like Austin, cities that aren’t so big that people don’t drown it out. Because in larger cities, there is too much information and people can’t concentrate on anything except what they’re doing.

If you attend a branded party, are you more likely to use the product?

Well, I try to avoid parties like that. I’m really don’t approve of the advertising involved.

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Daily T-shirt: Ampersand

I can’t find anything out about this t shirt, but I really love it. These guys were placed on 6th St. with nothing surrounding them to tell me more. If anyone knows, definitely let me know.

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Daily Signage: YouTube

I’m honestly a little surprised YouTube didn’t have a bigger presence this year. The only presence of theirs that I found was this little flyer that I biked over a couple of times. It would make a lot of sense for YouTube to have some sort of exhibit or outdoor event. The “every song deserves a video” is ripe for SXSW.

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Daily Namedrop: John Maus

I love John Maus, and I’m really excited he’s playing quite a few shows this year. He’s comparable to the Los Angeles favorite Ariel Pink, and they have recorded together. If you’re into lo-fi, drowned out psychodelia with smooth electronic beats, tune your ears into him or check him out at The Birdcage on South 1st tonight. (Photo courtesy of Upset the Rhythm)

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SXSW is an Austin event. And Door Number 3 is an Austin advertising agency. We're interested in how new ideas in advertising, media and branding will be presented during these 9 quick days. From inside the lecture halls where top specialists present their thoughts, to out on the streets where advertising is put to the test on tens of thousands of festival-goers. We'll be there with the complete coverage, reports, photos, editorials, and perhaps some tricks on how to sneak into a few sweet afterparties.

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