So I thought it was a giant sombrero and some visitor thought it’d be an easy way to get gullible Texans over to see whatever it was they were selling, but it turns out that this:is actually a Solar Saucer. Obviously I needed to know what http://www.solarsaucer.com is as soon as I got home, so at 2 am I was up exploring the Solar Saucer. Lesson: giant light-up sombrero-saucers are excellent at attracting attention. The real lesson you can take from that? If you can, build a product that sells itself. The whole point of the Solar Saucer is that it’s powered entirely by the sun, so if you have a giant object sitting in a parking lot at night showing how it is displaying light that’s been stored throughout the day, the product really sells itself.We also went to Moby’s CD release party at Vice, which is sponsored by MetroMix LA. Like Amoeba, I can’t help but wonder why a Los Angeles newspaper wants to advertise so heavily in Austin, but it must be indicative of two things: 1) that they have to promote at the big music events not because of the city, but because of the people that will be there who actually do live or visit LA; and 2) that Austin is a really happening place to be if LA has to advertise here!
SXSW is an Austin event. And Door Number 3 is an Austin advertising agency. We're interested in how new ideas in advertising, media and branding will be presented during these 9 quick days. From inside the lecture halls where top specialists present their thoughts, to out on the streets where advertising is put to the test on tens of thousands of festival-goers. We'll be there with the complete coverage, reports, photos, editorials, and perhaps some tricks on how to sneak into a few sweet afterparties.
Door Number 3
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