Ray-Ban, Rachel Ray and Fader Forting

So I finally made it in, and the Fader/Levi’s Fort was as cool as everyone made it out to be. The Fort itself had a bunch of different rooms to check out, and that was smart because it encouraged lounging around with some of the Fader magazines laying about. Ray-Ban did a confession booth that also took your picture and printed them out with an access code to see your confession online—that was an excellent way to get people to access the Ray-Ban website.

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Before the Fader Fort, we went to the Rachael Ray Party at Beauty Bar, officially called the Feedback Party Hosted by Rachael Ray. They posted flyers everywhere for that party, but enforced their RSVP list, which made for a long, attention-getting line. Inside they were extremely well-organized and served amazing food while heavily promoting (and pouring) the new Rose’s Mojito mix.My camera was out of batteries, so I couldn’t take a picture, but one of the funniest things I’ve seen at SXSW was a sign outside of a bar advertising “free food, gift bags, and beer,” written in marker on a white paper plate, taped to a parking meter. What?! At least take the time to make a poster at home!Again, not as much schwag today. But here’s a look at the final tally of all the free stuff I received at SXSW:

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SXSW is an Austin event. And Door Number 3 is an Austin advertising agency. We're interested in how new ideas in advertising, media and branding will be presented during these 9 quick days. From inside the lecture halls where top specialists present their thoughts, to out on the streets where advertising is put to the test on tens of thousands of festival-goers. We'll be there with the complete coverage, reports, photos, editorials, and perhaps some tricks on how to sneak into a few sweet afterparties.

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