Archive for the 'Fashion' Category

Partying in a Parking Garage hosted a party at the Texas Garage, the parking garage at the AMLI building. Naturally, it had an open bar—Dewar’s and ginger beer, Keystone beer—and music. Saucony was there playing shuffleboard and giving out “winner”and “loser” headbands, which is really cool because it’s funny, and because people like labels.


Stella McCartney for LeSportsac was also apparently a sponsor, but there was nothing they were giving out that made any sense, or that was branded at all. They just put out signs that said “LeSportsac” on the tables. Weird.

But the secret to the party was heading upstairs to the very top to the “NYLON/Guess Lounge.” I don’t know why they were sponsoring this, but they had huge floating letters in two pools, which was awesome because they were so huge.


There appeared to be an indoor lounge too, but I couldn’t figure out how to get in there. There was also a photo booth where you could take a picture and have it print out immediately. On the photo, Guess, Nylon, and’s logos were all printed as well. Pretty smart, because I love the photo and will keep it for a long time!

Also, here’s a shot of the Guess pool logo later in the night.



SXSW is an Austin event. And Door Number 3 is an Austin advertising agency. We're interested in how new ideas in advertising, media and branding will be presented during these 9 quick days. From inside the lecture halls where top specialists present their thoughts, to out on the streets where advertising is put to the test on tens of thousands of festival-goers. We'll be there with the complete coverage, reports, photos, editorials, and perhaps some tricks on how to sneak into a few sweet afterparties.

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